- $599 or 5 monthly payments of $119.80
How to Conduct, Analyze & Apply Customer Research
A proven system for business owners who want a more data-driven approach to marketing, product development, and more.
"This course is by far the best I have seen on the topic"
"Annie is the leader we deserve! She shares real-world insights and easy-to-understand frameworks. Being a senior media buyer managing half-million dollars month. This course is by far the best I have seen on the topic. She even gives you the exact systematic spreadsheets she uses for her own clients.
THE BEST DECISION I MADE THIS YEAR!"
THE BEST DECISION I MADE THIS YEAR!"
-DeVante Watkins, Senior Media Buyer
"I know customer research is important, but I don't know how to do it...." 🥺
Years ago, I was thinking the exact same thing.
As a Conversion Copywriter, I KNEW customer research was the key to making my work more effective (and getting higher paying clients).
But I didn't know where to start.
I had already spent thousands of dollars on courses that taught me how to write high-converting copy, which emphasized the importance of research, but they didn’t teach me HOW TO DO IT.
This left me feeling like an imposter because I didn’t have the research background I needed to make confident recommendations.
When I looked for resources on customer research, I felt totally overwhelmed.
I started Googling, but with every search result I felt more overwhelmed. Sometimes the content was good, but most of the time it wasn’t helpful, leaving me with more questions than answers.
At that time, the only customer research courses I could find were offered by universities, but the content was too abstract and not practical for small business owners.
Plus, the courses were expensive! I needed thousands of dollars just to sign up AND I needed to commit to a semester-worth of classes just to get the information I needed.
I also found courses offered by “gurus” with elaborate sales funnels that made me feel like I was just easy prey for hungry marketers.
And I didn’t want to be customer number 19,876 for some guy I didn’t know and who didn’t care about me or my goals; it just seemed like they wanted my money in exchange for whatever “mystery content” was hiding on the other side of the paywall.
On top of all that, everything about customer research seemed REALLY INTIMIDATING.
There were SO MANY types of research out there, I didn’t know what to focus on or what would be most useful for me and my clients.
People were talking about A/B testing. Others focused on Usability. Heatmaps were mentioned a lot. I saw terms like“heuristics” and "card sorting” … it was enough to make my head explode.
Even if I understood the methodologies, I still didn’t know how they worked, when to use them, or how they worked together, which left me feeling less like an expert and more like a fraud.
Over the years, I relied on trial-and-error to learn the various research methodologies and to develop what is now my proven process for conducting customer research.
Along the way, I paid for individual webinars, downloads, and courses so I could learn more about each of the methodologies; I also paid for tools and software so I could run my own tests (and feel more confident) before making suggestions to clients.
I even took lower-paying jobs with data-driven agencies so I could fill the gaps in my research knowledge (great for hands-on experience, but tough on my bank account).
Learning the ins & outs of customer research took YEARS because there was nothing out there that had everything in one place, taught by one trusted person, for a price I could afford.
I had to piece everything together myself which meant a lot of frustration, time wasted, and money lost, as I was constantly undercharging because I didn’t feel confident about my expertise.
But my story doesn’t have to be YOUR STORY.
You don’t have to waste years of your time (or thousands of your hard-earned dollars) trying to understand how customer research works and how you can use it to improve your business.
My course, How to Conduct, Analyze & Apply Customer Research, will give you everything you need to understand how customer research works and how to confidently use it in your own business.
In this course, I will teach you the EXACT PROCESS I use for conducting customer research for my own business and my clients' businesses, which has been honed over many years and is proven to work for all types of businesses across a variety of industries.
While you can learn more about the course details below, here's a quick snapshot of what the course will cover:
In this course, I will teach you the EXACT PROCESS I use for conducting customer research for my own business and my clients' businesses, which has been honed over many years and is proven to work for all types of businesses across a variety of industries.
While you can learn more about the course details below, here's a quick snapshot of what the course will cover:
✓ Define Your Customer Research Goals
Open your eyes to what you can achieve with customer research while honing in on your specific business goals.
✓ Identify Your Research Audience
Learn the different types of customer groups you can research and how to choose the right audience for your goals.
✓ Select the Right Research Methodologies
Learn the 10+ research methodologies I use in my business (including descriptions, visuals, and more), WHEN to use each one, and how they work together.
✓ Collect Your Data
Learn exactly how to execute each research methodology on your own (includes examples, video demos, tools, templates, and more!).
✓ Analyze Your Findings
Learn what to look for when reviewing your results (including product feedback, Voice of Customer data, recurring themes, and more) and how to organize/present the information in a clear, digestible way.
✓ Implement Your Ideas
Learn how to translate your findings to best support your business goals including improving your product, enhancing your marketing, attracting leads, and more!
If you're interested, you can learn more about the course (and what's inside) by scrolling below.
If you have any questions, you can always send me a message via live chat or shoot me an email anytime: annie1maguire@gmail.com.
"Annie's course helped me improve my research skills and processes"
“I read lot of books about customer research, but I always struggled to find a great customer research course for copywriters. Research is one of the most important part of a copywriter's job and I was wondering if my research processes were OK and if I could improve them.
Annie's course helped me improve my research skills and processes. It gives a good overview of the research options you can use.
The real-life case studies also help to go behind the scenes of Annie's work to see a concrete application of the lessons. And her stakeholder interview template helped me a lot to structure my own interview template.”
- Alex B, Freelance Growth Marketer
The real-life case studies also help to go behind the scenes of Annie's work to see a concrete application of the lessons. And her stakeholder interview template helped me a lot to structure my own interview template.”
- Alex B, Freelance Growth Marketer
An exclusive sneak peek at the course content.... 👀
Have a question about the course content that's not covered below? Reach out with your questions: annie1maguire@gmail.com
Part 1: Defining Your Goals
In this section, we'll cover the various business goals you can achieve with customer research; in addition to focusing on your business goals, we'll also cover all of the different things you can learn about your customers, including customer beliefs, preferences, objections, and more.
This section includes an exercise to help you get started and real-world examples from my work as a Conversion Copywriter.
Part 1: Defining Your Goals
In this section, we'll cover the various business goals you can achieve with customer research; in addition to focusing on your business goals, we'll also cover all of the different things you can learn about your customers, including customer beliefs, preferences, objections, and more.
This section includes an exercise to help you get started and real-world examples from my work as a Conversion Copywriter.
Part 2: Identifying Your Audience
In this section, we'll cover all of the different types of customers you can research and how to choose the right audience for your goals.
This section includes an exercise and real-world examples from my work as a Conversion Copywriter.
In this section, we'll cover all of the different types of customers you can research and how to choose the right audience for your goals.
This section includes an exercise and real-world examples from my work as a Conversion Copywriter.
Part 3: Selecting Your Research Methodology
In this section, we'll cover a variety of research methodologies that I use for my clients and my own business, including customer interviews, surveys, heatmaps, usability tests, and so much more.
Within this section, we'll go deep on each methodology by covering what they are, what goals you can expect to accomplish by using them, and when you should rely on them in your research process.
You'll also learn how to classify each methodology (i.e. - qualitative vs quantitative) and how to combine complementary methodologies together in order to deepen your insights.
Part 4: Collecting Your Data
In this section, we'll cover how to execute each of the research methodologies covered in Part 3, including the processes, which tools to use, templates you can use, video demonstrations, and so much more.
After going through this section, you'll have a deep understanding of each research methodology, as well as the tools and knowledge to execute each one on your own.
This section includes a variety of templates and 2-3 video demos per methodology.
In this section, we'll cover a variety of research methodologies that I use for my clients and my own business, including customer interviews, surveys, heatmaps, usability tests, and so much more.
Within this section, we'll go deep on each methodology by covering what they are, what goals you can expect to accomplish by using them, and when you should rely on them in your research process.
You'll also learn how to classify each methodology (i.e. - qualitative vs quantitative) and how to combine complementary methodologies together in order to deepen your insights.
Part 4: Collecting Your Data
In this section, we'll cover how to execute each of the research methodologies covered in Part 3, including the processes, which tools to use, templates you can use, video demonstrations, and so much more.
After going through this section, you'll have a deep understanding of each research methodology, as well as the tools and knowledge to execute each one on your own.
This section includes a variety of templates and 2-3 video demos per methodology.
Step 5: Analyze & Apply Your Findings
In this section, I'll teach you how to organize, sort, and analyze your research results.
This section includes a variety of templates, plus 2-3 video demonstrations per methodology which explain the process and what to look for in your data (like recurring themes, product feedback, voice of customer data, and more).
This section also includes my Insights Report template which you can use to organize and present your findings to clients or key stakeholders.
After going through this section, you'll be able to confidently analyze your research findings and use the information to positively shape your product, marketing, and more.
⭐️ + 5 BONUS LIVE TRAININGS! ($500 value!) ⭐️
Each of the 5 sections within the course also comes with a bonus video where I quickly review the material for the section, go over additional examples, and answer student's questions in real time.
In this section, I'll teach you how to organize, sort, and analyze your research results.
This section includes a variety of templates, plus 2-3 video demonstrations per methodology which explain the process and what to look for in your data (like recurring themes, product feedback, voice of customer data, and more).
This section also includes my Insights Report template which you can use to organize and present your findings to clients or key stakeholders.
After going through this section, you'll be able to confidently analyze your research findings and use the information to positively shape your product, marketing, and more.
⭐️ + 5 BONUS LIVE TRAININGS! ($500 value!) ⭐️
Each of the 5 sections within the course also comes with a bonus video where I quickly review the material for the section, go over additional examples, and answer student's questions in real time.
If you're looking for practical teaching that explains the "why" and also shows the "how," then Annie's course is right for you."
"Annie's course gave me a deep dive into conducting market research that I didn't learn in school.
It mixed textbook education with practical information that gave me confidence in my skillset. I enjoyed how Annie walked through various use-cases and methodologies while showing how to implement them in real-time.
If you're looking for practical teaching that explains the "why" and also shows the "how," then Annie's course is right for you."
-Wadnes C., Marketing Consultant
It mixed textbook education with practical information that gave me confidence in my skillset. I enjoyed how Annie walked through various use-cases and methodologies while showing how to implement them in real-time.
If you're looking for practical teaching that explains the "why" and also shows the "how," then Annie's course is right for you."
-Wadnes C., Marketing Consultant
What can I expect from this course?
This course WILL help you:
✓ Understand how customer research works
Including what it is, how to do it, how to interpret the data, and what to do with it
✓ Conduct customer research on your own
Using a simple, repeatable process you can use over and over again
✓ Get a deeper understanding of your customers
Including who they are, what they think, how they behave, and so much more
✓ Accomplish specific business goals, including:
Including what it is, how to do it, how to interpret the data, and what to do with it
✓ Conduct customer research on your own
Using a simple, repeatable process you can use over and over again
✓ Get a deeper understanding of your customers
Including who they are, what they think, how they behave, and so much more
✓ Accomplish specific business goals, including:
- Attracting more customers
- Validating ideas and assumptions
- Building more successful products
- Enhancing your user experiences
- Creating more relevant content for specific audiences
- Solving problems related to adoption, retention, and churn
- And more!
This course will NOT help you:
✕ Find customers to research
The course will help you explore different types of customers you can research, but it won't teach you how to FIND customers to research. This course is most valuable if you have access to existing customers or a target audience of some kind.
✕ Become an expert on every type of research
As mentioned throughout this page, I only cover the research methodologies I use in my business and for my clients' businesses.
While I will continue adding more methodologies over time, I will only be focusing on the methodologies that I find most accessible and practical for modern businesses.
The course will help you explore different types of customers you can research, but it won't teach you how to FIND customers to research. This course is most valuable if you have access to existing customers or a target audience of some kind.
✕ Become an expert on every type of research
As mentioned throughout this page, I only cover the research methodologies I use in my business and for my clients' businesses.
While I will continue adding more methodologies over time, I will only be focusing on the methodologies that I find most accessible and practical for modern businesses.
Is this course right for me? 🤔
YES, this course is for you!
✓ You’re new to customer research and want a thorough (yet practical) understanding of customer research
✓ You want a proven and repeatable system for conducting, analyzing, and applying customer research in ways that are relevant and useful for modern businesses
✓ You’re a business owner, marketer, copywriter, designer, or product manager who wants to take your research knowledge & skills to the next level
NO, this course is NOT for you
✕ You’re an experienced researcher who already has a solid grasp of customer research
✕ You conduct customer research regularly and are very familiar with the tools and methodologies
✕ You are seeking quantitative research methods only (this course is a mix of both quant and qual with more of an emphasis on qualitative data)
"The direct contact with Annie was probably the most valuable part of this course"
"Annie was totally available to answer my very specific questions and to go deeper into research issues I had. The direct contact with Annie was probably the most valuable part of this course, it helped me avoid getting stuck.
I am glad with my investment and recommend it to others copywriters who aren't totally confident with their research techniques."
- Alex B, Freelance Growth Marketer
- Alex B, Freelance Growth Marketer
What clients say about my work
"If you're looking for data-driven copywriting services, you're looking for Annie Maguire. I cannot speak highly enough of the service Annie provided to us."
-James Jones, Founder @ AppToPay
"Annie's work helped increase conversion rates more than 50% for the client. Annie's ability to get inside the head of customers and quickly convey what they need to hear to take action is exceptional."
-Ben Wills, Founder @ Decoder Digital
"Nobody has worked as hard as Annie to get into the heads of our customers, and it shows; the copy she has written for us has been working even better than expected."
-Len Markidan, CMO @ Podia
"Annie was able to drill down, distill the piles of information we sent her way, and determine what it is that our customers are really buying for and what they need to hear during the sales/pre-sales process in order to move forward."
-John-Henry Scherck, Founder @ Growth Plays
"Annie's strategic approach and process was so well established that I was confident in her abilities every step of the way. The best part is that she gets real RESULTS for her clients. Her services are WELL worth the investment and you'll wonder how you ever did a project without her!"
-Matt Olpinski, Founder @ Matthew's Design Co
"Annie is the real deal when it comes to optimizing your online presence to increase conversions. She makes sure to spend the time to thoroughly understand your customers to uncover unique selling points and then crafts high qualify copy to convey those findings."
-Chase Poirier, Co-Founder @ Symbiant
- $599 or 5 monthly payments of $119.80
How to Conduct, Analyze & Apply Customer Research
A data-driven approach to marketing and product development awaits!