- $199 or 2 monthly payments of $99.50
Create A Website That Converts In Just 4 Weeks
- Course
- 36 Lessons
In this self-paced, 4-week bootcamp, you'll learn Annie's proven system for building websites that convert, including how to:
✅ Develop a website IA/UX that generates leads & make sales
✅ Write copy that’s clear, concise & persuasive for your target audience
✅ Select the RIGHT content for your website (& arrange it in a way that's most effective)
"After the 4 weeks, I have made so much actual progress on my website, and it didn't feel like work at all!"
A 5-star experience. Among all the copywriting courses you can find online, this one is unique.
After the 4 weeks, I have made so much actual progress on my website, and it didn't feel like work at all!
I attribute it to non-fluff & bit-sized pro quality training material that are pleasant to watch + an outstanding support by Annie via email or the community.
If you want to finally work on your website beyond playing with design option and you wish to do it without feeling lost, this bootcamp is a must (especially regarding value for money).
-Rémi, Copywriting & Digital Marketing Specialist
“A quantum leap in clarity, confidence and getting your website pages done in a well-structured way”
“Everything fits so well together. I loved Annie’s personal answers to my questions, struggles, and challenges very much, and I watched the replay. The interactive part is the most valuable because that brings the exercises to life.
Annie gave amazing value, not only in providing theory and exercises, but also explaining the exercises and giving concrete examples. I learned a lot from those before and afters.”
- Monika, Founder @ True Connections Branding
- Monika, Founder @ True Connections Branding
"It’s hard to believe so much was covered in such a comprehensive (and understandable) way in just 4 weeks"
"Annie’s course provided me with extraordinary value.
From Info Architecture across site, to Content Strategy for each page, to Messaging that’s clear and persuasive - it’s hard to believe so much was covered in such a comprehensive (and understandable) way in just 4 weeks.
Plus - as an added bonus I’ve got some great resources I keep going back to."
-Jenn Y, Product Marketing Specialist
From Info Architecture across site, to Content Strategy for each page, to Messaging that’s clear and persuasive - it’s hard to believe so much was covered in such a comprehensive (and understandable) way in just 4 weeks.
Plus - as an added bonus I’ve got some great resources I keep going back to."
-Jenn Y, Product Marketing Specialist
You Want A Website That:
✓ Motivates visitors to take action
✓ Resonates with your target audience
✓ Clearly communicates your product/offering
✓ Helps YOU achieve your goals (like lead gen & sales)
The Problem Is…
✕ You have goals (like lead gen & sales), but you’re not sure how to achieve them using your website
✕ You don’t know how to write clearly/concisely — and writing something "good" takes forever
✕ You don’t know how to write clearly/concisely — and writing something "good" takes forever
✕ You don’t know what content to focus on, how many pages you need, or what should be on them
✕ You don’t know how to incorporate customer insights or conversion tactics into your website
Learn My Time-Tested System For Building Websites That Convert (In Just 4 Weeks!), Including...
✅ How to develop a website that generates leads & makes sales
Walk away with a website that provides visitors with a stellar user experience AND delivers on your goals, including lead generation, list-building, sales, and more.
✅ How to write copy that’s clear, concise & persuasive for your target audience
Learn how to combine research insights with conversion copywriting best practices to write engaging and persuasive copy — without mucking it up or spending forever trying to “get it right”
✅ How to select the RIGHT content for your website (& arrange it in a way that's most effective)
Instead of guessing your way through it, you'll learn how to use research to inform everything about your website, from the navigation and structure to the content hierarchy and copy.
"I walked away from this bootcamp with a new skill, a beautiful - well written site, & the confidence to be able to do it again"
"If you’re looking to build a website of any kind you need to start here.
Before the “How to build websites that convert '' bootcamp, I was just an amateur freelance writer looking to expand my skill-set & start a side business/website of my own.
I’ve been an email subscriber of Annie’s for a hot minute so I trusted her writing & expertise.
When the bootcamp was announced, priced like a steal, I had to hop on board.
The course is designed to get you to “think” like a copywriter & more importantly a business owner.
It's filled with thought provoking questions to determine your audience’s pain points, mindset, and desired outcomes. Supplemented by templates & Annie’s guided videos.
It's filled with thought provoking questions to determine your audience’s pain points, mindset, and desired outcomes. Supplemented by templates & Annie’s guided videos.
By the end of week 1 I had all the information I needed to start forming a blueprint for my site’s content.
At the end of week 4 I was ready to start site building & at that point, it was just plug’n - play.
Once I finished my site, Annie was gracious enough to walk me through a few rounds of revisions to help polish my content and leave me with a site that I am truly happy & proud of.
This professional feedback ALONE was well worth the price of the course.
This professional feedback ALONE was well worth the price of the course.
I walked away from this bootcamp with a new skill, a beautiful - well written site, & the confidence to be able to do it again for any niche. Thanks Annie!"
-Sebastian, Founder @ Unmanned Air-craft
For The Last 10+ Years, I've Worked With Hundreds of Clients Like...
The Same System I Use To Help My Clients Build High-Converting Websites is Now Available to You For Just $199....
Clients pay five-figure fees and wait months just so they can get access to my proven system for creating websites that convert, and now, it’s available to you for just $199.
Do it in 4 weeks or at your own pace - it's up to you!
While you can absolutely complete this bootcamp in just 4 weeks, you can always do it at your own pace, on your schedule, and when it's most convenient for you.
“The most comprehensive walkthrough I've ever seen on how to put together your website's information architecture”
“Not only to help it make more sense to website visitors, but convert better, too.
I found it all really valuable! It helped to clarify the website creation process for me.
The questions you need to ask and the customer research you need in order to arrive at your information architecture. They were extremely valuable!”
-Ash, Freelance Copywriter
-Ash, Freelance Copywriter
“Annie helped me personally with a client — to practice and be corrected directly by her IN DETAIL is perhaps priceless.”
“I’m a marketing agency owner, I wanted to level up my (and by extension, my team’s) research and copywriting. Annie went beyond my expectations.
The bootcamp had all the info and practical steps to nail the research, but most importantly she is always available for specific questions.
She helped me personally with a client, to practice and be corrected directly by her IN DETAIL is perhaps priceless.
Thank you Annie for making me a better marketer!”
-Christian C, Marketing agency owner
"A really helpful framework for thinking about what makes a great website"
“Annie’s bootcamp offered a really helpful framework for thinking about what makes a great website.
I’ve found it useful for approaching both my client work as a copywriter and brand strategist, as well as for a personal project I’ve been planning.
The added bonus is that Annie is a super friendly and approachable teacher. Definitely recommended!!”
-Laurie K, Copywriter + Brand Strategist
I’ve found it useful for approaching both my client work as a copywriter and brand strategist, as well as for a personal project I’ve been planning.
The added bonus is that Annie is a super friendly and approachable teacher. Definitely recommended!!”
-Laurie K, Copywriter + Brand Strategist
"Annie’s bootcamp was invaluable in revamping my product’s website"
"It offered a systematic, step-by-step process to create compelling copy targeted at my audience.
Detailed feedback from Annie was very helpful in applying the principles of the course to my specific conversion challenges. Highly recommended!”
-Girish W, Founder of Re:Schedule
"Highly recommend this bootcamp for anyone who wants to know how to write effective website copy without any BS"
“I'm a new copywriter who is learning the foundation of writing compelling website copy. I found Annie’s bootcamp to be exactly what I needed to learn the internal process of what needs to done before even writing a single word on the website.
Annie is very knowledgeable about how to write a effective website copy, she explains everything in simple way that even if don’t have any familiarity with the industry terms or words you still get the message!
I highly recommend this bootcamp for anyone who wants to know how to write effective website copy without any BS, but straight to the point, and fast, too. Thanks Annie!"
-Ana M., Direct Response Copywriter
"Annie’s strategic approach and process are so well established; she gets real RESULTS for her clients"
“My experience working with Annie was second to none.
From our first conversation to the final deliverable, Annie was a pleasure to work with. She communicated clearly and often while being patient and understanding through revision cycles.
Her strategic approach and process was so well established that I was confident in her abilities every step of the way. The best part is that she gets real RESULTS for her clients.
I'd highly recommend working with Annie. Her services are WELL worth the investment and you'll wonder how you ever did a project without her!”
-Matt Olpinski, Senior Product Designer at Instacart
"Annie’s work helped increase conversion rates by more than 50% for the client"
“I’ve worked with a lot of copywriters and very, very few of them have understood what really matters when it comes to driving results for clients. Annie is one of those few.
In our first project together, her work helped increase conversion rates by more than 50% for the client. That was no accident.
Annie's ability to get inside the head of customers and quickly convey what they need to hear to take action is exceptional.
If you want a copywriter who will meaningfully contribute to your business (and be fun to work with in the process), you'd be hard pressed to find anyone better than Annie. I can't recommend her highly enough!”
-Ben Wills, CEO at Decoder
Rated 9/10 stars by 70+ students
Rated 10/10 by Leanne, Marketing Specialist @ writeupp.com
“Informative and very clearly delivered”
“The exercises are good, being able to relate the theory back to your actual example.”
“The exercises are good, being able to relate the theory back to your actual example.”
Rated 10/10 by Ashley, Marketing Director @ mailing.com
“I’d definitely recommend the bootcamp!”
“Annie was attentive and thoughtful in her responses when you had a question. She even gave me an updated set of questions to ask our sales team vs asking our clients”
“Annie was attentive and thoughtful in her responses when you had a question. She even gave me an updated set of questions to ask our sales team vs asking our clients”
Rated 9/10 by Saptaswa, CRO specialist @ Ontrack Digital
“Easy to follow step by step process”
"The most valuable part was learning to build a converting website with a research based framework and without the hassle of looking for different resources"
"The most valuable part was learning to build a converting website with a research based framework and without the hassle of looking for different resources"
Rated 10/10 by Stella, Outreach Champion @ writeupp.com
“Very informative and well presented”
“The set weekly tasks allowed time to reflect on each lesson and apply it to your own situation. The most valuable part was learning to look at our company from the appropriate prospects point of view and tailor marketing depending on their position within the funnel.”
“The set weekly tasks allowed time to reflect on each lesson and apply it to your own situation. The most valuable part was learning to look at our company from the appropriate prospects point of view and tailor marketing depending on their position within the funnel.”
Each Week, You'll Receive...
Weekly Training Video
Filled with examples and hands-on tutorials. We'll also review the templates/homework so you’re set up for success (each video is 1 hour or less)
Homework Assignment
Each assignment will help you put your learnings into practice while getting you closer to your goal of building a website that converts!
Personalized feedback
If you have questions or need help, Annie will give you up to 2 hours of personalized, 1-on-1 feedback including suggestions, copy edits & more!
At the End of 4 Weeks, You’ll Walk Away With:
✓ Clarity on your business, product, customers, goals & more
With targeted exercises that help you uncover important insights that can make your website and marketing strategy more effective
✓ 1 Website Brief that outlines everything you need to know about your target audience
So you can effectively communicate with them on your website, while getting them to take specific actions (like subscribing, purchasing & more)
So you can effectively communicate with them on your website, while getting them to take specific actions (like subscribing, purchasing & more)
✓ 1 Information Architecture that's optimized for YOUR GOALS
So you can generate leads, get more subscribers, make more sales, or whatever is important to your business.
So you can generate leads, get more subscribers, make more sales, or whatever is important to your business.
✓ 1 Page of clear & persuasive website copy
That will reflect your brand voice, resonate with your target audience, and ladder back up to the goals you'd like to achieve (like lead gen & sales)
That will reflect your brand voice, resonate with your target audience, and ladder back up to the goals you'd like to achieve (like lead gen & sales)
✓ The knowledge, templates & tools you need to repeat the process
Whenever you need to add more pages, revamp your website, or start from scratch. Works great for consultants who work with clients on website revamps!
Whenever you need to add more pages, revamp your website, or start from scratch. Works great for consultants who work with clients on website revamps!
“The conversions are insane”
“Working with Annie was awesome. First, her process is highly professional and effective. Her collaborative approach allowed us to produce copy that helps my customers achieve their goals.
I still get awesome feedback on my SITE EVERYDAY! Over 8,700 visitors last month! The conversions are insane. I had 22 people join my email list yesterday with no ads.
I have all the forms going into a shared email box, where we can sort through and respond. It’s unbelievable.”
-David Kincade, Founder of Alberta Business Grants
Here’s What We’ll Cover During The Bootcamp
Know exactly what to expect with a quick overview of the weekly trainings, homework assignments, and takeaways.
Week 1 - Getting clarity on your business, customers, and goals
In our first week, you’ll learn the right questions to ask when developing a clear and effective strategy for any website. After filling out two questionnaires, you’ll walk away with more clarity and confidence about your business, customers, goals, and more.
Homework: Fill out two questionnaires
Homework: Fill out two questionnaires
Takeaway: More clarity on your business, product, goals, and customers, and how they relate to your website strategy
Week 2 - Collecting research to help inform your content strategy and copy
During our second week, you’ll learn how to use research to quickly get customer insights that can be used to inform your content strategy and copy. You’ll learn which research methodologies to focus on, which questions to ask, and how to put the information into a clear and concise format.
Homework: Conduct research and input the findings into your Website Brief template
Takeaway: A clear website brief you can use internally or when working with a designer, developer, UX person, or client
Week 3 - Developing a clear and conversion-optimized Information Architecture
During our third week, you’ll learn how to translate your customer insights into a clear and effective information architecture. An information architecture is like a blueprint for your website and includes the navigation, names and number of pages, content hierarchy, UX, and more.
Homework: Create your own information architecture using the provided process, tools, and templates
Takeaway: A clear layout of your website that you can use internally or pass to a designer, UX person, developer, or client
Week 4 - Fill out 1 page of your new website with clear and persuasive copy
During our final week, you’ll learn the fundamentals of writing clear, effective, and persuasive website copy. The goal of this final week is to have you write one draft of conversion-focused copy for whichever page you’d like to focus on.
Homework: Write the copy for one page of your website using the process, tools, and templates provided
Takeaway: 1 page of conversion-focused copy for your new website (+ the fundamental knowledge you’ll need to replicate the process for the remaining pages)
“If you're looking for data-driven copywriting, you're looking for Annie Maguire”
“I cannot speak highly enough of the service Annie provided to us at AppToPay.
Excellent communication throughout the entire process, a clear plan with precise deliverables, fantastic time keeping, the list of positives is endless.
If you're looking for data-driven copywriting services, you're looking for Annie Maguire.”
-James Jones, Founder of AppToPay
Created By A Copywriter with 10+ Years of Copywriting, Research, Content Strategy & UX Experience
Hi, I’m Annie! I'm a Conversion Copywriter and the creator of this 4-week bootcamp.
Over the last decade, I’ve helped brands like Samsung, Visa, Smirnoff, Keeps, Universal Pictures & hundreds of other businesses develop effective content strategies that resonate with audiences and get results.
I’ve taken the same process I use to help my clients create high-converting websites and simplified it into a 4-step process anyone can learn and use.
I look forward to teaching you the process next!
There’s A Reason I’m Always Booked Solid & NEVER Spend A Dime On Marketing – My Process Works & Clients Love Their Results
“Annie makes the process simple”
“Annie is amazing. Her work is clean and concise, and to the point with strong calls to action. She makes the process simple to get through, making it user-friendly for those of us lacking copy skills.”
“Annie is amazing. Her work is clean and concise, and to the point with strong calls to action. She makes the process simple to get through, making it user-friendly for those of us lacking copy skills.”
Vaishally Bhatti, Director of Brand at Cashco Financial
“Annie’s process is clear, direct, and the results speak for themselves”
“It was amazing working with Annie. She is a superstar when it comes to copywriting and much more. Her process is clear, direct, and the results speak for themselves. I couldn't thank her enough for the work that she's done.”
“It was amazing working with Annie. She is a superstar when it comes to copywriting and much more. Her process is clear, direct, and the results speak for themselves. I couldn't thank her enough for the work that she's done.”
Lev Karasin, Founder, Dazzle Services Inc.
“She knows her stuff”
“Annie came in with a clear process from day one, interacted with our customers, did a thorough brand audit and helped set the right tone of voice. Would enthusiastically recommend working with her.”
“Annie came in with a clear process from day one, interacted with our customers, did a thorough brand audit and helped set the right tone of voice. Would enthusiastically recommend working with her.”
Rohan Vadgaonkar, Co-founder of Viviva Colors
“The first copywriter I recommend to anyone who asks”
“Nobody has worked as hard as Annie to get into the heads of our customers, and it shows; the copy she has written -- and continues to write -- for us has been working even better than expected. She's the first copywriter I recommend to anyone who asks.”
“Nobody has worked as hard as Annie to get into the heads of our customers, and it shows; the copy she has written -- and continues to write -- for us has been working even better than expected. She's the first copywriter I recommend to anyone who asks.”
Len Markidan, CMO at Podia
“Improved page structure and messaging to match our target audience”
“Annie was amazing to work with - so helpful, patient and understanding. Very quickly, Annie showed me where the gaps were and how content on our website could be improved with better page structure and messaging to match our target audience. After extensive customer research, Annie delivered an incredibly detailed document that outlined her findings and suggestions for copy improvements on our site. It was an absolute pleasure working with Annie, and I can't wait to work with her again on our next project!”
“Annie was amazing to work with - so helpful, patient and understanding. Very quickly, Annie showed me where the gaps were and how content on our website could be improved with better page structure and messaging to match our target audience. After extensive customer research, Annie delivered an incredibly detailed document that outlined her findings and suggestions for copy improvements on our site. It was an absolute pleasure working with Annie, and I can't wait to work with her again on our next project!”
Suraj Sodha, Founder of Design Pickle & WPMaintain
“Organized and thorough like no one I have seen before”
“Annie was a pleasure to work with and I highly recommend her to anyone that needs help with copy and writing. She was organized and thorough like no one I have seen before. The end result was exceptional and it was faster than we could even keep up with. I have and will continue to recommend and introduce her to anyone looking for help!”
“Annie was a pleasure to work with and I highly recommend her to anyone that needs help with copy and writing. She was organized and thorough like no one I have seen before. The end result was exceptional and it was faster than we could even keep up with. I have and will continue to recommend and introduce her to anyone looking for help!”
Alexander Taub, Co-founder at Upstream
“If you are looking to upgrade your online presence to grow your business, Annie is the person you want to work with”
“Annie is the real deal when it comes to wanting to optimize your online presence to increase conversions. She makes sure to spend the time to thoroughly understand your customers to uncover unique selling points and then crafts high qualify copy to convey those findings. If you are looking to upgrade you online presence to grow your business, Annie is the person you want to work with.”
“Annie is the real deal when it comes to wanting to optimize your online presence to increase conversions. She makes sure to spend the time to thoroughly understand your customers to uncover unique selling points and then crafts high qualify copy to convey those findings. If you are looking to upgrade you online presence to grow your business, Annie is the person you want to work with.”
Chase Poirier, Software Consultant
“Extremely thorough, committed, and focused on getting us the desired results”
“Working with Annie was an amazing experience. She was extremely thorough, committed, and focused on getting us the desired results. She has a real skill in research that leads to great, simple, and powerful copy. She can take a really big concept and distill it into a very clear and simple message.”
“Working with Annie was an amazing experience. She was extremely thorough, committed, and focused on getting us the desired results. She has a real skill in research that leads to great, simple, and powerful copy. She can take a really big concept and distill it into a very clear and simple message.”
Tim Mitchum, President at WINPRO Pet
“Annie’s blend of industry expertise and writing savvy along with her method for extracting user insights was exactly what we needed”
“Annie brought a much-needed fresh perspective as she worked with our nonprofit to streamline and rewrite the copy for a website redesign. Her blend of industry expertise and writing savvy along with her method for extracting user insights was exactly what we needed. And, she was a total joy to work with – friendly, flexible, and professional. I would highly recommend Annie for any copywriting projects.”
“Annie brought a much-needed fresh perspective as she worked with our nonprofit to streamline and rewrite the copy for a website redesign. Her blend of industry expertise and writing savvy along with her method for extracting user insights was exactly what we needed. And, she was a total joy to work with – friendly, flexible, and professional. I would highly recommend Annie for any copywriting projects.”
-Kari Ness Riedel, Former Marketing & Communications Direction at Challenge Success
- $199 or 2 monthly payments of $99.50
Create A Website That Converts In Just 4 Weeks
- Course
- 36 Lessons
Get Annie's proven and time-tested system for building websites that convert for just $199!
✅ Personalized feedback from Annie
✅ Weekly accountability emails to keep you on track
✅ Do it on your own schedule & at your pace
✅ Tangible results at the end of 4 weeks