New businesses Who are starting from scratch and looking to build their brand from the ground up. Established businesses Who are looking to revamp, reinvent, or strengthen their brand identity so it align with their current product, goals, mission, competitive landscape, and more. It can also be useful for brands that are hoping to hit new levels of growth or funding.
Consultants Like copywriters, designers, or developers who offer branding services to their clients. The questionnaire can also be used during discovery to make the onboarding process more effective (and the output of your project more effective, as a result).
Those who'd like to create a Copy Style Guide This questionnaire is the perfect jumping off point to help you create an internal style guide that includes sections on brand, copywriting, design, etc.
Created By A Copywriter with 10+ Years of Branding Experience
Hi, I’m Annie! I'm a Conversion Copywriter and the creator of this download.
Over the last decade, I’ve helped brands like USA Network, L’Oreal, Smirnoff, Guinness, The Honeypot Co, BusyCo & hundreds of other businesses develop their brand identities.
The same questionnaire I use to start EVERY project — and to help businesses of all sizes get clarity on their brand identities — is now available to you for under $10.
30+ questions to help you get clarity on your brand, product, customers & more.