- $19.99
Branding 101: Creating Identity
Build your brand identity in just over an hour!
"Like going through a Chick-fil-a drive-thru: Short, sweet, a great value & you end up with delectable nuggets in the end"
"Seriously. Buying high-dollar courses just aren't worth it for me because I NEVER finish. But I was able to whiz right through this in one evening.
Annie's not only super-knowledgable, you can tell she's passionate and wants to help others that most likely aren't in the position to spend thousands on a consultant.
If you want to build a good baseline for your brand, this course is a no-brainer!"
-Ashley Shifflett
Build your brand identity in about an hour
In this course, you'll learn the foundational elements of creating a brand identity, from the basics of your brand story to executing your tone of voice.
Each section contains a training video and downloadable exercise for you to go through by yourself or with your team.
At the end of this course, you will have a:
Each section contains a training video and downloadable exercise for you to go through by yourself or with your team.
At the end of this course, you will have a:
- Clearer brand story
- List of your unique selling points
- Clearer understanding of your brand role
- Defined brand personality
- Clear tone of voice
- Developed brand persona
What's inside the course
What's your brand story?
In this section, we'll answer questions like, "why did you start your company?", "who are you serving?" and "what do you do?" to help you get a clearer picture of your brand story and who you are as a company.
What's your brand story?
- 7 mins
- 60 MB
Exercise 1 - What's your brand story? (questions PDF)
- 17.5 KB
Your Unique Selling Points
In this section, we'll break your product or company down into a "Features / Benefit" list (a classic copywriting tool!) to help us discover the unique qualities of your company. This information will ultimately help shape your brand identity / marketing efforts.
Your Unique Selling Points
- 10 mins
- 77.9 MB
Exercise 2 - Your Unique Selling Points
- 40.9 KB
Defining your brand role
In this section, we discuss the role you'd like to play in your customer's experience with your brand / product and how that will ultimately influence your brand identity.
Defining your brand role
- 10 mins
- 110 MB
Exercise 3 - Defining your brand role (questions PDF)
- 17.9 KB
Developing personality
In this section, we'll create your brand persona (or brand muse) through a series of questions designed to uncover the unique personality traits you associate with and are trying to emulate within your brand identity.
Developing personality
- 12 mins
- 114 MB
Exercise 4 - Developing personality
- 17.6 KB
Creating Tone of Voice
In this section, we'll take your brand persona a bit further to develop your own Tone of Voice and language style guide. The resulting document will serve as a reference material for when you're creating marketing collateral or if you're working with an outside contractor.
Creating Tone of Voice
- 17 mins
- 151 MB
Exercise 5 - Tone of Voice (chart PDF)
- 22 KB
Bringing your brand identity to life
In this section, we'll take the work we did on your brand persona and tone of voice and walk through another exercise designed to help you execute your new brand identity.
Bringing your brand identity to life
- 14 mins
- 51.3 MB
Exercise 6 - Bringing your brand identity to life (chart PDF)
- 24.6 KB
Wrap up / next steps (optional)
In this last section, we'll review what we covered throughout the course, the materials you should now have and a way to get in touch with me if you have any questions, etc.
Wrap up / next steps (optional)
- 6 mins
- 22.8 MB
Created By A Copywriter with 10+ Years of Branding Experience
Hi, I’m Annie! I'm a Conversion Copywriter and the creator of this branding course.
Over the last decade, I’ve helped brands like USA Network, L’Oreal, Smirnoff, Guinness, The Honeypot Co, BusyCo & hundreds of other businesses develop their brand identities.
The same process I've used for over a decade is now available to you in a short and simple course that will help you develop the foundation for a strong and effective brand identity.
Frequently Asked Questions
Who is this course for?
This course is ideal for startups and small businesses who want to discover (or refine) their brand identity, without hiring an agency or dropping a ton of money/time to do it.
What will I get out of this course?
Here's a high-level overview:
(1) a deeper understanding of the branding process, (2) a clearer brand story, (3) a list of your unique product points and differentiators, (4) a definition of "your role" as a company, (5) a defined brand personality, (6) a distinct Tone of Voice, (7) a developed brand persona and (8) exercises with each section.
What do you know about branding?
I'm a freelance copywriter and marketing consultant with 10+ years experience across analytics, strategy, copy and content.
I've worked at big agencies (most notably, 360i/Dentsu) with big name brands (like L'Oreal, Smirnoff, Guinness, USA Network, Under Armour & many others), but also at boutique branding agencies that focus more on small businesses.
I've worked at big agencies (most notably, 360i/Dentsu) with big name brands (like L'Oreal, Smirnoff, Guinness, USA Network, Under Armour & many others), but also at boutique branding agencies that focus more on small businesses.
What if I still have questions after the course?
Feel free to send me an email through Podia or reach out to me directly: annie1maguire@gmail.com
- $19.99
Branding 101: Creating Identity
- Course
- 13 Lessons
Create your brand identity in just over an hour